everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Three good categories, I’d throw in the jtbd ( jobs-to-be-done) framework of a customer hiring for functional / emotional / social jobs!
My mom taught me there are two radio stations people listen to WIFM ( Whats in it for me) & MMFGAM ( make me feel good about myself), so thats another way to look at it, maybe layer it with…
I’ll buy something which makes my life easier that… Save’s me time Save me money Makes me look good ( status)
To me it’s all about hiring ( buying) products & services that align with what we feel looks and feels like a progress pathway to our next best version of ourselves ( through hundreds of NBA - Next Best Actions we take which we are either following a blueprint ( taught to us by parents / family… Nurture) or societal Norms or role models / false idols… When reality “life itself” ( great movie BTW) is an unreliable narrator and we are simply fumbling our way thru learning how to live life! ( our daily 1440 min / 1% of our day is 14 min - apply this to creating new habits / n’ stacking)
Trust me I’m still learning and buying products I envision helping to build a happier index version of myself! ( constant iteration)