everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
I look at this as though all products and services exist to provide happiness. Whether that happiness is derived through junk food or heart surgery, each product is either making you feel good or feel less bad.