everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
It fills a craving for something sweet you can drink. The “problem” it solves does not need to be taken so literally, otherwise you’ll just horse dance into bullshit answers like “it solves boredom”. Businesses can fulfill wants and needs. Problems are usually found in the needs category. Drinking Coke is a want.