everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
From what I feel personally they solve no problem but they simply an addiction just like tea or coffee. Yes we tea and coffee have polyphonic caffeine bla bla but real reason we drink is its a habit and a light addiction. Same goes for coke