everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Coca Cola solves the problem of people wanting the taste of a Coke. When they changed their formula in the 80s people were outraged. They changed it back and remained the #1 soda since.