everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Basic necessities solve themselves. There will always be a market for food, beverages and other personal hygiene commodities (toothpaste, tp, tampons etc.) and medicine. If air could be marketed I’m sure it would be too (it sort of has in the flavoured air department). In order to really break into these markets it takes enormous amounts of effort and struggle, since there are big players already dominating and have been for hundreds of years. Coke cola (in its current form) has the luxury of being 120+ years old, the people running it now weren’t even alive for its conception. This is an extreme generationally engrained brand that has immortalized itself in the beverage market, for better or for worse, with it being the most popular drink in over 100 countries.