everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Well, people need to something drink. They solve that problem. I think your question is should be phrased “what problem are they solving which other companies are not already solving?” in which my answer would be - none. If the company ceased operations tomorrow then all other beverage companies would rise to meet demand. Look at what happened to Bud Light after their hiccup from the marketing department.
Coca Cola has a very shallow moat, which is why they spend so much on marketing.