everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
It meets a number of needs from what I can see:
Comfort paired with consistency (people recognise the name and know the flavour)… Addiction (caffeine hit)… Comfort again (the fizz can help with digestion if you have an upset stomach)… Sugar cravings (it looks like sugar is actually a highly addictive substance)… Safety (for example if you are traveling people will often only drink from a known safe container to avoid bad water)…