I’m working on a mobile app that could work out well either way with in-app purchases or with a subscription model.

I’m looking for data on revenue from subscriptions vs in-app purchases, but having trouble finding anything outside of mobile games.

I’m also interested in hybrid approaches like Audible with the ability to gain in-app currency via subscriptions or purchase the specific item directly.

Curious if anyone knows of any studies out there that could help guide my research and also any individual experience using each approach in your own projects.

  • Cartworthy@alien.topBEnglish
    1·
    10 months ago

    The business brains will tell you that subscription models always make more money.

    Users will probably tell you they don’t want to be forced into a subscription.

    I just built a micro-purchase app because as a new app I didn’t want to be stuck with users on some pricing model that we would both be glued to. A big benefit of one-time purchases for a new app is flexibility to evolve the pricing structure.

    You can always add subscriptions later.