I’m working on a mobile app that could work out well either way with in-app purchases or with a subscription model.

I’m looking for data on revenue from subscriptions vs in-app purchases, but having trouble finding anything outside of mobile games.

I’m also interested in hybrid approaches like Audible with the ability to gain in-app currency via subscriptions or purchase the specific item directly.

Curious if anyone knows of any studies out there that could help guide my research and also any individual experience using each approach in your own projects.

  • abbieblackgirl@alien.topBEnglish
    1·
    10 months ago

    i’ve found that the subscription model tends to bring in more steady revenue over time, while micro-transactions can be unpredictable. it might be worth considering a combination of both to appeal to different user preferences and maximize revenue potential. as for transaction fees, they can definitely eat into profits, so it’s important to weigh the pros and cons of each approach carefully.

    • IFeelThad@alien.topOPBEnglish
      1·
      10 months ago

      If I were to go the micro transaction approach, I’d probably sell in-app currency bundles to minimize transactions.