Hello Fellow Founders.
Will You Pay for a SaaS which helps you build an Email List on Autopilot?
So the idea is to create a platform which enables you to create content and then get that content in front of users. Which will subscribe to you, and you will get to harvest their emails to use for marketing purpose.
This platform will also allow you to do scheduling and automation for follow up emails.
Just trying to understand if there is still space in this niche.
- Thanks in advance
So it’s an All-in-One platform, yes? Lead Gen and email marketing?
It sounds good, I think HubSpot and Mailchimp have mutated into all-in-one platforms.
First, you’re going to have to ask whether you have the resource and talent capability to do all this. What I mean is all those things in isolation require a specialized skillset.
Lead gen is not easy, you’d have to know a lot about crafting sales copy, eBooks and media buying. Clients will want some guarantee your product can generate QUALITY leads and not some random leads to fill up a quota. Agencies usually charge thousands to craft content and give clients good leads. How will your SaaS incorporate this in its pricing?
Integrating a lead-gen component with an email capability also sounds complex. Your email component would have to match the speed and flexibility of sites like Mailchimp, HubSpot…pretty quickly.
Without it being a SaaS, why not just focus on being a hands-on lead-gen business first? See if you can generate quality leads for clients. Afterwards, get into email marketing. This way, you’ll learn / master the ins and outs, what works, what doesn’t.
If you’re able to scale, you can then decide whether to go down the SaaS route or just be a hands-on service provider with deep marketing tech. My point is, take small steps first and give yourself room to choose the best ‘big’ play later.
thanks for this response.
I want to emphasis on the fact that business leaders are not sure how to create lead magnets. So if I provide value there, do you think it will work?
I mean its just one element but it is related to what you have mentioned above isnt it.
It’s kind of giving them the sales copy, with a landing page…
sort of like a funnel
Right. That’s what I was nudging you towards.
It will work because no one will refuse an offer that grows their business, only question is…will your system work? Have you ever spent more than $500 to generate leads for yourself? The nature of the business also typically needs 2 or more people, or you’ll burn yourself out fast. Anyway, best wishes and good luck.
But what if it is a system that teaches the business to do it themself. And they put the ads out and the system generates leads for them?