Hi all,
I am finally taking steps to get out of my 9-5 and looking to launch a product online. I have done a lot of research and found a unique product that is tailored to the industry where I am currently working in, so I believe i have an edge in that regard with minimal competition.
So far the steps I have taken / will take are below, what are your thoughts? I am looking for some advice since i have ZERO experience and will probably stuff up a lot, but more than happy to learn and see what things I have missed out on, thanks!
- Ordered samples, will analyze the quality/durability
- Setting up a modern website
- Needing to film/photograph high quality content for both my website and media channels
- A lot of marketing, whether its TikTok ads, influencer marketing (which I think i will put most of my time into, Instagram/Facebook ads etc… anything else I should consider for marketing)
- Once all of the above is good to go, pending my samples are up to par, I will to a medium size order (money I am willing to lose) to ensure inventory
- Continue marketing, see how I can optimize sales (any advice)
Let me know your thoughts, I know there is A LOT of work in the above but is there any key items I’ve missed / should consider? Thanks in advanced
Sounds like you have the steps figured out, roughly speaking - that is it. Of course, there are tons of details that you’ll want to do right regarding each and every one of these steps. Basically, so many, that each could be a separate post. But I am not worried, I see you started with research so I believe you’ll figure out the details along the way. Only one thing I’ll mention - your target audience. Hope you checked where they hang out in large numbers (which social media platform, I mean) because you can have the best marketing campaign and it won’t do you any good if it doesn’t reach the right people. Good luck with everything, you can update us at some point, hopefully with great news you’ll have to share.
Thanks for the kind words and advice, I will definitely look into what social channels my target audience hang around. I have some ideas but your comment is making me think about this a lot more indepth.
Thanks!