I quit my cushy marketing executive job to start a consulting company as a soloprenuer.
I’m an expert in a specific type of B2B marketing that is fairly niche. To get access to my kind of expertise companies usually have to buy specialized software that costs 60-100K. I saw a gap in the market for smaller to midsized companies who didn’t want to spend their entire marketing budget on software they may not even use properly.
I thought my company could be that intermediary - expert in the type of marketing they’re interested in without the software. My whole shtick is, I can show you have to market with what you already have.
At first it was choppy but I just signed another client that brings me to 16K MRR, this doesn’t quite bring me up to my old paycheck but it’s enough that I feel I was right about the market.
I had to learn a lot about sales that as a marketer I took for granted:
- How to craft a good pitch deck
- How to reply to objections
- The tenacity it takes to chase down a prospect
- Prioritizing my sales pipeline
- Qualifying leads properly so that I don’t waste my time
- Cold emailing strategy
The majority of my leads were through cold emailing which I also had to learn through trial and error (not my area of expertise). I think I have it fairly dialed in now.
Looking forward to further growth in 2024.
Very nice. What was your outreach strategy/how did you get the initial sales with your clientele?
What’s worked best for me is offering a free no strings attached strategy session. Who wouldn’t want an hour with an expert, right?
Definitely; and I’ve heard this is the way to go when it comes to cold outreach. Were your leads completely cold-contact? Curious how you obtained said leads to reach out to and how many responded to free offer?