I developed an MVP for my product a platform that connects Consultants with MBA grad students who need to practice to preparing their case interviews.
I spent 2 weeks reaching my target audience and talking with them about the product, a lot of them seemed interested but when I send the platform link with an onboarding video, and I explain to them how that works, what they have to do, etc nothing happened they stop responding to me I don’t know why.
That maybe a lack of trust on the product idk but that is very frustrating to see your audience message you about their interest on product and then stop reply.
I don’t know what I need to do right now, continue on that path or I should pivot?
I’ll add I asked a few in my network of consultants at mbb (Cs through partner). I’m not sure why, I was just sharing your post, and the resounding answer was the consultants would not use this. Even if good mba candidates were on it since their funnel is already so robust. It’ll likely have to be firms outside MBB. Which, if that’s the case, means you’re getting worse candidates and your pool will be weaker (and therefore not as attractive to the Deloitte, KPMGs, EYs, etc. or the world since they don’t want to hire second-tier mba grads).
Biggest feedback was no ROI and too big a time commitment. They also said this has been discussed internally at a couple of the MBBs and it always lands on being not needed. They already do so much recruiting work, have tools their firms use, and promote case-prep solutions that have proven to work and already exist.
The pitch would probably have to be time saving for a consulting firm…. But that’s hard. Hope this helps! Tried to shortcut it a bit for you since I have a good text chain of friends in the space.