I developed an MVP for my product a platform that connects Consultants with MBA grad students who need to practice to preparing their case interviews.

I spent 2 weeks reaching my target audience and talking with them about the product, a lot of them seemed interested but when I send the platform link with an onboarding video, and I explain to them how that works, what they have to do, etc nothing happened they stop responding to me I don’t know why.

That maybe a lack of trust on the product idk but that is very frustrating to see your audience message you about their interest on product and then stop reply.

I don’t know what I need to do right now, continue on that path or I should pivot?

  • DbG925@alien.topBEnglish
    1·
    1 year ago

    And this is why a double-sided marketplace is so difficult. No value to consultants if there are no potential mba students and no value to MBA students if there aren’t a lot of consultants.

    1. Check out Whitney Wolfe Herd’s interviews and writings about how to succeed marketing to both sides of a marketplace.

    2. I would encourage you to define who your economic buyer is. How do you make money? What I can tell you is that most mba students don’t have disposable income and shouldn’t be counted on for monetization. Without knowing your strategy, one of the things that could be running them off I’d be either explicit or implied cost.

    3. Solutions selling. Again without seeing your pitch this is generalized, but I find that a lot of smart smart tech people who build an mvp love to market features and what the product can do. The mindset needs to be changed to focus on empathy and understanding of the pain for the person buying. It’s not what can the product do, it’s what kind of pain can the product remove and how can it make life better for your economic buyer. Focus on WHY, not HOW. I know this is very difficult for a lot of people with an engineering first mindset, but frankly unless your users are other engineers, most don’t care about how a problem is solved.

    4. Getting people to do something different takes energy and as others have mentioned there’s friction in increasing effort. People are inherently lazy; The amount of energy someone is willing to put into your product is proportional to the perceived amount of pain they’ve will save. I would encourage you to think about things with 2 questions. Why change? Why now? Describe the benefits of spending the time using your product.

    5. As others have said, 2 weeks isn’t enough time. Keep plugging away. Good luck with everything op.