Are you running a B2B or b2c product/service? The conversion funnel is going to differ vastly for this channel.
Google is pushing for more and more automation targeting audience and demographic triggers across their five major platforms so “Google Ads” has also become quite a generic way to talk about what used to be just paid search.
Are you running a B2B or b2c product/service? The conversion funnel is going to differ vastly for this channel.
Google is pushing for more and more automation targeting audience and demographic triggers across their five major platforms so “Google Ads” has also become quite a generic way to talk about what used to be just paid search.