If you think all great ideas are taken already.
You are just not paying attention enough.
Here’s how I got my painkiller Saas idea just by browsing online.
I found a viral post introducing people to HARO.
So did 11k other people.
But one comment underneath caught my eye.
“The only problem I find with them is that now they send me 4 emails per day every day, and I sincerely read like 1-2 per week.”
That’s a clear problem needing a solution.
So, I came up with an idea of using AI to solve this particular problem for this particular person.
I built it, validated it, launched it. Now I have 50+ signups and closing in on $100 MRR.
Don’t just scroll.
Pay attention. Listen. Keep note.
Address a pain point.
You might just find your next big idea.
If you really have novelty that works (makes anything non trivial money wise) then someone with vastly more money than you will clone it and make it vastly better and throw millions at the marketing. It’s indeed better to improve on entrenched competitors as they have different priorities altogether like providing ROI to investors which interferes with feature creation and pesky expensive things like support.