Hey everyone!
We are undergoing a rebrand on our small business coffee shop. The previous name of the shop is being changed, but our LLC has not changed.
What are the legal procedures for changing a location/store name if the LLC remains the same? Do we have to change licenses/permits or notify anyone?
Thanks for the help!
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it’s called a ‘dba’ doing business as
typically register with your state (usa centric)
I did this several times with our other businesses for marketing purposes. The LLC has not changed, but the name had. You can file a new DBA so you can cash checks in that name or not…think about this: how many times have you seen a credit card reciept from some odd named business yet was not the name of the business you were in…