Hello folks.

I understand that a lot of you here can’t afford to hire big marketing agencies and most affordable freelancers fail to bring any noticeable results.

So, I would like to answer any marketing and copywriting-related questions you may have.

Feel free to fire away.

  • ssternweiler@alien.topBEnglish
    1·
    10 months ago

    two questions:

    1. Any frameworks or learning resources you’d recommend for getting into copywriting and marketing? (Example that comes to mind is the Storybrand Framework)
    2. Do clients needing copywriting usually find you or do you go out and find them? If the latter, how do you get them to see the “need” for copywriting and the value of it?
    • dchanda03@alien.topOPBEnglish
      1·
      10 months ago

      1. Storybrand is useful for branding which is a whole different beast. Most small businesses owners need sales. For that, I’d recommend Scientific Advertising by Claude Hopkins and Adweek by Joe Sugarman. These two are the only books you need to get started. You can also read Gary Halbert’s letters. They are free. Just google it you’ll find them.

      2. I get referred by past clients. For the most part I reach out to them. The way I get them to hire me is that I don’t pitch copywriting services. I start with the outcome ie. Sales. I simply say I’ll get you X sales. If I’m working with big companies I charge an upfront fee and commission on gross sales. With small business owners I only charge commission. This lifts any scepticism because they don’t have to pay me if I don’t bring results. It’s as simple as that. And because of that I spend zero time discussing money and haggling over price. It becomes irrelevant. But the important thing is to pitch the outcome not what I do.