To be really honest, social media isn’t as important as it once was for most businesses (not all as it can still be super helpful for some). As a rule of thumb, over 50% of the content should be either user-generated content or content of you demonstrating your work. 30-40% of it should be nicely designed posts describing the services you offer (kind of like flash cards). Don’t stress too much about it.

This is a Link to a document that helps you streamline your content creation process, Analysed 2000+ viral posts to find winning formulas and took almost 2 months to put the best resources in there, let me know if it helps, also it’s out nowhere.

I’ve learned that the best ideas come to me when I am still. I’ll close my eyes and just relax as I imagine myself becoming one with everything…then ideas just start popping up in my head. However not everyone can do this because they are run by their ego lol

YMMV, but I try to put myself in the shoes of my target customer, start with a pain point (that I can address), and then provide enough info to make it apparent that I can be of use to them.

This has been my strategy thus far and it’s working out okay.

Think about it as teaching people about whatever they need to know to make that first connection to your business. Answer the basics: who, what, when, where, why, and how.

Content is platform and industry dependent

pick the most eyesore type of problem, and explore it with experts, co-producing great content, and benefiting from each other, sharing the value with readers

For successful social media content, focus on understanding and engaging with your audience through a mix of trending, diverse, and high-quality posts, while consistently analyzing and adapting your strategy based on performance feedback. Keep your brand’s voice consistent and stay informed about the latest trends and features in the social media landscape. Give this article a read https://www.cuppa.so/post/maximizing-startup-growth-cuppas-insightful-guide-to-effective-marketing-strategies