I want to use facebook ads, but if I go for “wall art” I’m going to be paying for a lot of people who may not like my particular brand of wall art. If I put in “birds” I’m absolutely going to get mostly pet owners who don’t care.

I’m open to suggestions for advertisements other than facebook, but facebook has worked for me with other things and it’s my go to.

I’m really confused about appropriate keywords for something like this.