Hi everyone, I’m looking for insights on a unique situation I’m facing. I own a C-corp in Delaware with a single-word name that can have very powerful branding in the market. I don’t want to mention the name here to not dox myself, but think of a name that’s simple, universally recognized, versatile across multiple industries, and can be either a verb or noun that signifies something almost everyone in the world does every single day. Let me put it this way - when I registered the business some years ago, I literally couldn’t believe the name was still available.

Another company, also registered in Delaware, is interested in buying my business primarily for the brand name. My business hasn’t been very active, so the primary value lies in the name itself. I already saw this company’s website, and all their branding is tied to this name they’re interested in purchasing from me. There could be secondary value in my professional background being very aligned with what this company does, but I haven’t asked whether they have any interest in me joining their operations, and that’s also less important to me.

I’m seeking advice on the following:

1. Valuation: How does one value a business name that’s extremely marketable but not tied to active operations? Any standard approaches or factors to consider?
2. Negotiation Tips: For those who’ve dealt with similar situations, how did you approach negotiations? Pitfalls to avoid?
3. Professional Help: Recommendations for experts or resources in business name valuation and sales?
4. Legal and Tax Implications: Key considerations in selling a business name under Delaware law?

Appreciate any insights or experiences you can share. Thanks!