So im just trying to vent as im frustrated. My buisiness partner (also my wife) like to charge as much as humanly possible, to much i think. We started selling one product where she would always want to way over charge and it was a constant fight as i believed we charged fairly. Now we are selling a speciallty coffee, hand made components and all that. We originally charged $4 for 1 pot of premeasured coffee mix and she started telling our sales potential it was $5. Ok so i was fine. Now she was playing with our e-commerce pages and charged $7 per pot and she said thats fine. Im frustrated because she has this attitude of overcharging because she wants all the money, not trying to get brand recognition first then slowly raising or even be happy making what we are making. Im frustrated because no matter what buisiness we try doing she wants to charge double the top dollar because she wants all the money and it leads to arguing
I was in your position once and it didnt end well. Im nobody to you to give advice but you should consider this one for.the sake of your marrige: Define VERY clear roles in the company who responsible for what and never make decision for something that is not your task.
About pricing while many people say its always harder to increase prices than decrease I cant agree. If you position your product too high and you cant sell your product you cant go cheaper because people will release that. “Hahh look at this loser He needed to lower his price He shouldn’t be that greedy in the first place”
I feel like if you immediately aim for higher than your competitor you basicly gambling.
Even Tesla sold their car super cheap for the value it has.
Huawei and Xiaomi was a super cheap phone until their brand grew up.
I would do what you do but if your wifes opinion is this strong you may need to give her a chance and if it works then yay if not then rebrand your coffee and change tactics.
In this case think as a husband and maybe as a father not as a business man.