So after months of building on my product, I’m ready to do a proper launch.

I’ve been refining my product with the help of beta users, and I think I’m finally ready to open the floodgates.

For my launch, I’m planning to launch to my email list of 8k contacts (+ social media, but that’s negligible as my following is smaller there).

I’ve been warming them up, and so far I’ve already did a pre-launch survey to gauge interest, and the response has been pretty good and supportive.

I’m wondering if I should launch on Black Friday or Cyber Monday.

The way I see it:

Black Friday

  • Pro: People haven’t had purchase fatigue yet.
  • Pro: It’s the #1 shopping day of the year, people are in a buying mood.
  • Con: Everyone else is also vying for attention on BF. Too much noise.
  • Con: People might not be online/at their computers.
  • Con: It’s over the weekend, I want to have time off too, but if I launch then, I’ll have to watch over it like a hawk and say goodbye to my own Black Friday weekend.

Cyber Monday

  • Pro: Fewer other offers vying for their attention.
  • Pro: People are actually online/at the computer, usually at home or at work.
  • Pro: I can be at my desk to do damage control, if anything breaks during my launch/open cart day.
  • Con: People might have been fatigued by now.

What should I do?

  • NorthMedal@alien.topBEnglish
    1·
    10 months ago

    Launch as soon as you can.

    After launch you will probably learn a few things that you will affect and should change your product going forward, then adjust, and if necessary pivot - then launch as soon as you can again.

    • SweatyToothedMadman8@alien.topOPBEnglish
      1·
      10 months ago

      This isn’t a “launch” launch, it’s more like a limited-time deal.

      I appreciate the advice, but it doesn’t seem geared for my specific situation.