I run an online store selling gourmet coffee beans.
I’ve set aside some budget for marketing and would like to try out influencer marketing for my brand/product.
The thing is there are a multitude of influencer marketing platform options for me to choose from. I have decided to try out 2 platforms for a start, Saral and InfluencerCandy, as they allow me to commit a small amount upfront to test this out and their platforms seem to provide the end to end influencer marketing experience that I am looking for.
I’m just wondering what’s the minimum ROI/ROAS I should be looking out for to determine that this type of marketing works for my business?

  • Ryu-Khan@alien.topBEnglish
    1·
    10 months ago

    Often you have to give them a discount code for their followers so there will be a slight drop in profit off the top.

    In terms of determining success that’s more Grey. Off the bat, if you don’t break even it’s a fail bit are you in an industry where 1:2 ratio is good or is 1:5 attainable.