I’m working on a new service aimed at helping entrepreneurs validate their business ideas more effectively. The process involves in-depth customer interviews, thorough market analysis, and comprehensive industry data gathering.
I’d love to hear your thoughts:
- Would you use a service like this to validate your business idea?
- If yes, would you be willing to pay for it?
- How much would you consider it worth if the insights provided were super insightful and valuable?
I already do concept testing/customer interviews for startups, and have worked with a product strategy consulting group that did the whole package for startups similar to what you’re describing. There’s absolutely no shortage of people who want and need it, but unfortunately very few startups have the cash upfront to pay for the hours of labor it takes to create those deliverables. Five good-quality customer interviews alone are about $500 in labor end-to-end, what you’re describing is definitely over a thousand.
So you pretty much can’t set a price that the average startup owner finds appealing, you have to convince them that even though it costs, it makes more sense to pay for 20 hours of your labor than waste hundreds of hours of their own labor going in the wrong direction.