I just finished my website, a service that is one of very few in my market in my country.
It’s a platform for businesses with needs and businesses who wants to offer their services, a place where supply and demand can find each other more effectively. It’s somewhat like Upwork but in a different form in a different market.
And I now need to market it and scale it, because the power comes in numbers of users. Even though marketing is not entirely new to me, it’s really hard when actually sitting down and figuring out how to do it.
Is there anyone who can offer any tips in how I can develop a marketing strategy? Or if you went through something similar.
Cold starting a two sided marketplace is HARD (speaking from experience).
You have to get scrappy. Where do your users live? Find out where and niche down to build an initial community. Get people onboarded, get feedback, iterate. Try to make the feedback / ship loop as fast as possible and continue tracking new people coming into both sides of the marketplace.
I don’t know what your funding situation is, but having some money for paid ads can be helpful as you start growing. I wouldn’t even think about it until you start building a core user base.
Shoot me a DM if you have questions. Happy to help. Good luck!