I just finished my website, a service that is one of very few in my market in my country.
It’s a platform for businesses with needs and businesses who wants to offer their services, a place where supply and demand can find each other more effectively. It’s somewhat like Upwork but in a different form in a different market.
And I now need to market it and scale it, because the power comes in numbers of users. Even though marketing is not entirely new to me, it’s really hard when actually sitting down and figuring out how to do it.
Is there anyone who can offer any tips in how I can develop a marketing strategy? Or if you went through something similar.
Start with who it’s for. What does your ideal customer look, sound, and act like? What pain points are you helping them with? This should be highly focused.
Once you clearly define your users, it’ll be easy to find where they hang out. Go there and actively try to help them. Understand how your service makes their lives better.
Don’t buy ads unless you know how to talk to them. You’ll be going after early adopters at first anyway, and they want to find you on their own. Hone your inbound first, make it easy to share what you’re building, and paid outbound will come a lot easier.