I’m the co-founder of TOOBRUSH, an eco-conscious startup committed to sustainable oral care. We literally just launched our website TOOBRUSH.com
We’re making toothbrushes with biodegradable bamboo handles and recyclable packaging, to help reduce the environmental impact of plastic waste from conventional toothbrushes.
Our Business Plan: We currently offer adult-sized bamboo toothbrushes with plans to expand to children’s toothbrushes and other eco-friendly dental products. We are exploring customization options for custom engravings on the bamboo handles for consumers and also corporate entities like hotels that may buy branded toothbrushes in bulk. We sell exclusively online for now but are exploring partnerships with brick and mortar stores. A portion of our profits goes to environmental charities, we’re still working out how much, but hopefully as much as possible. The goal of this project is not to maximally profit but to give back. Our marketing strategy focuses on digital marketing and hopefully building a strong online presence through social media and content marketing.
We’ve only launched our website TOOBRUSH.com for now. Any advice on the website design? Does it appropriately convey what we’re going for here? Any and all feedback is welcome.
As far as the site goes, I would ditch the two photos that aren’t toothbrushes in the slide. The first photo I saw was not a toothbrush. If I wasn’t on a Reddit mission, I would have bolted immediately.
Unsolicited advice: consider a subscription. Also, I know you just started but soft, medium, hard is a thing. I need a soft toothbrush or my gums beed. Tmi. Sorry. Consider labeling the product under which category it falls under. I assume it’s a medium but mediums may not purchase w/a label.