Besides the obvious choice of hiring a professional marketer or an agency,
I can see three potential methods:
Firstly, copying a successful marketing strategy from a similar business after analysis of its social media accs and roadmap.
Secondly, DIY approach and testing multiple strategies until finding one that works.
Thirdly, leveraging AI tools like ChatGPT, Bard, or Perplexity to fill in templates.
Additionally, a fourth option involves using MarketOwl to generate a preliminary strategy and then refining it further with other tools or by incorporating insights from close competitors.
Are there any other effective tips or advice for creating marketing strategies?
Here’s another option: Study marketing, understand the fundamentals, operations and strategy. Learn how to analyze and manipulate big data to obtain, apply and test insights. Add in some product management. Apply automations so you can do it as a one person show.
Sounds like a lot, I know. But it works. (Source: I teach marketing at an Ivy League university).