1️⃣ Spamming Offers
Sending emails ≠ Slamming offers
Emails = building trust
tell relatable stories.
Your email content should provide value.
Readers should have an aha moment after reading your emails.
❌Spamming
✅Build trust
2️⃣Personalization
Personalization ≠ just including first name
understand your audience.
their needs, desires, and problems.
So you can write to them about what’s important to them.
And in the language they use.
Note: use first name field in the middle of the email.
It sounds fresh and unique.
3️⃣Content ideas
Struggling to come up with email content ideas?
Here are a few ideas:
personal experiences
problems you faced
solution to the problems
real-life stories
mistakes you committed
vulnerable situations
lessons you learned
student/customer stories
These are a few proven and high converting email ideas
4️⃣Frequency
2-3 emails weekly.
Gradually ramp it up to 4-5 emails weekly.
it won’t burn your email list.
if you write emails from the angle mentioned in 3rd point.
But it could burn your email list.
if you only send emails stating…
OFFER! SALE! DISCOUNT!
People love reading emails that sound personal and relatable.
5️⃣Rule of one
Every email should ONLY have:
one topic
one idea
one problem
one solution
one offer
mixing multiple messages confuses the reader.
never forget the most important maxim of marketing:
confused prospect never buy.
6️⃣Formatting
🙅♂️big walls of text
own the white spaces
and line breaks.
7️⃣mobile first
Optimize your emails for phones.
Open up your esp & look for the distribution by devices.
If more than half of your email readers are phone users.
Keep your subject line under 40 characters.
Use preview text.
Single column layout.
Compressed images.
Optimize load time.
8️⃣Automation
automate emails for every key lifecycle event:
new subscriber = welcome sequence
ordered product = post purchase sequence
abandoned cart = abandoned cart sequence
onboarding sequence
referral sequence
fulfillment sequence
9️⃣test
A/B testing doesn’t just mean testing subject lines, copy, and CTAs.
There are other important variables, like
from name
preview text
images
send time
format
different angles
you never know what makes the difference until you test.
Quickly wanted to share these email marketing tips.