I’m in your target audience and I think you’re off to a really good start. You’re definitely offering some interesting and fun products and, in my opinion, the prices are reasonable for your target.

I just have a few thoughts on the site:

- I definitely second adding calls to action and testimonials or little quotes around the site. Something to tell the customer right away why your products are different, like “sustainably produced” or “small batch/single origin” stickers on thumbnails. A shipping discount or freebie with first-time orders could also help establish your site within your target audience.

- Love the personal stories! Definitely add more of those as you add more artisans to your shop. People will pay higher prices when there are emotions behind their purchase. Adding photos of the artisan to each product listing would be really fun too.

- For the foods, sample boxes could be a hit! Since the brands are new to customers, let people try them out and give a small discount to repurchase? In the same vein as above, maybe offering random free samples with certain order amounts if it’s feasible with your business model (maybe like a free chocolate bar with $50 coffee purchase or a free tote with a $100 kitchen purchase, you get the idea and it could cross-promote your items).

- To be nitpicky- it would be easier to navigate the site if there was a drop-down menu when you hover over the “shop all” link in the nav bar that shows all of the product categories. Clicking through each page to narrow down product options is a bit monotonous and doesn’t show the customer all available options in one place. For example, I can’t see the food categories while on the kitchen items page nor can I easily navigate between the two. I hope that makes sense, but basically, you just want to make it as simple as possible to order and customers can be lazy.

Don’t be afraid to make a lot of little tweaks to see what works :) I actually really love your idea and you have a good foundation to build on! Good luck!!