Hey everybody,
We are coming to market with our first product, we currently have next to no presence online and have not established a community yet. We are wanting to build a following on social media prior to the showcasing of our product ( I know this will prove to be difficult).
Building the community prior to the pre-launch campaign, Has anyone out there nailed this technique and care to share some tips doing so?
Relevant (to your business) audiences are built based on them eagerly waiting for what you’re about to make available.
That makes it just another sale.
So how do you package and sell the experience of waiting for your future product as something that they want? What makes it worth their time to specifically be waiting for your thing? What do you have that they want?