I own a small jewelry business and have realized my online social media presence (largely IG and TikTok) have been stagnant, not to mention IG barely leads anyone to my page anymore. I sell a lot in stores but I just cannot seem to grow online. What are some good apps/programs/etc. I can use to get more people to my pages for growth? Are affiliates worth it and how do you go about that?
You have to use the video formats that platforms are prioritizing. Reels stories (they are all answers to tik tok. You have to create content constantly. Repost on all platforms.
Nothing about marketing has changed. The tools and platforms change. Marketing strategies and theory never changes.
Images on Instagram are lucky to reach 5 percent of followers.