I got the chance to work directly with the founder of Domino’s pizza for a couple years. One of the most impressionable things he said to me was: “Treat every customer like they’re you’re most important customer and your business will grow by 50% a year without spending a dollar on advertising.”

I really think it is true - just do the little things, care more, and word of mouth and referrals will propel you a long way.