Copywriting templates are B.S.
They are rigid and don’t provide room for creativity
Instead…
Learn frameworks.
Frameworks guides sequencing and flows.
Here are 7 Copywriting Frameworks:
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  1. AIDA
    Attention: example hook of this post: templates are BS
    Interest: For example, templates are rigid.
    Desire: to learn frameworks
    Action: read the whole post
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  2. PASTOR
    Problem: templates are BS
    Amplify: because they are rigid and not creative
    Solution: learn frameworks aka loose rules
    Testimonial: proof — examples in this post
    Offer: learn about 7 frameworks
    Response: read the whole post
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  3. 4 P’s
    Promise: bold claim aka templates are BS
    Picture: future pacing aka imagine if you could write 6-figure copy
    Proof: testimonials
    Push: reason to start right now
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  4. PRUNE
    Point: bold claim aka templates are BS
    Reason: because templates take creativity out of the eqn
    Unveil: proof aka templates gives you exact wordings
    Nail: use analogies to make your point
    Exit: Call to action
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  5. SLAP
    Stop: bold claim or the pressing problem
    Look: the solution
    Act: why they should take action right now
    Purchase: call to action
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  6. So what
    Introduce a problem.
    Explain the consequences of not solving the problem
    Finally, show them the solution.
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  7. PAPA
    Problem: introduce a problem
    Advantages: show the advantages of solving it
    Proof: testimonial
    Action: call to action
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    BONUS: Storytelling framework
    Star-Story-Solution
    Star: introduce the main character of your story.
    Story: tell a compelling story to keep the reader hooked.
    Solution: an explanation of how star solved the story.
    TL;DR
    • AIDA
    • PASTOR
    • 4 Ps
    • PRUNE
    • SLAP
    • So What
    • Star-Story-Solution