So, we’ve quickly built our MVP, and now we’re in the beta testing phase. We’ve been hustling to collect valuable feedback to iterate our product, but we’re hitting a bit of a roadblock trying to break out of our initial circle.
We’re using TestFlight for our beta testing, and while I’ve managed to rope in some friends and family, it’s proving to be quite a mission to get others to download the TestFlight app. (Am I the only one feeling this struggle?)
Out of the 101 people I reached out to, only 40 actually downloaded the app. As I grapple with this challenge, I’m left wondering why other members in our team haven’t even invited a single friend. It’s bugging me, and I’m feeling the stress, but how do I navigate this kind of behavior?
A 40% success rate is excellent! We discovered that seeking feedback from users who only minimally engaged with your app doesn’t yield significant insights. In fact, 90% of our valuable insights originated from interactions with actual customers.
For individuals with technical backgrounds like us, engaging in outreach and marketing poses considerable challenges. It could be argued that it might be more effective for people to concentrate on their strengths rather than attempting tasks that don’t align with their natural abilities.