I own a hair salon. Typically, November is my busiest season. It has been SO quiet. A lot of my colleagues are also saying the same thing and have had to close up shop because of it - or get a second job.

People keep saying it will get better and the economy will bounce back but I don’t know. I am so close from just throwing in the towel, closing up shop and getting a corporate gig.

  • t-brave@alien.topBEnglish
    1·
    10 months ago

    Ooh, yeah, so I run a hobby business, so the fun thing is kind of built in, as I sell what people like to do in their spare time! :) My website is on the Wix platform, and so they have templates you can use (some are even seasonal) and pictures you can use, but I make them “from scratch” using my own photographs that I take with my iPhone and edit on my Mac. Wix keeps track of my mailing list (people can sign up on my home page). I can also choose to send newsletters to customers who have left their e-mail addresses.

    Typically, I write about what’s new (products), things I’m working on (I design and sell my patterns retail and wholesale), talk about what I’m up to, or things going on in the industry. I thank my customers/supporters. I also have a YouTube channel and Instagram account.

    Healthcare is a tricky topic. I sometimes get newsletters about things like insurance and healthcare, and they typically go in my trash. You might explore how you can work value into your newsletter. A lot of times these kinds of messages look generic/mass-produced. Tailoring it to your audience is important. Make the information easy-to-digest, watch your spelling/grammar, and use original photos when possible. Anything that looks kind of generic isn’t going to be what people want to read.