I own a hair salon. Typically, November is my busiest season. It has been SO quiet. A lot of my colleagues are also saying the same thing and have had to close up shop because of it - or get a second job.
People keep saying it will get better and the economy will bounce back but I don’t know. I am so close from just throwing in the towel, closing up shop and getting a corporate gig.
We get such great click through rates on our newsletters. They only go out once every month or two and they usually talk about some design advice or covering recent project work. Mostly goes to past clients and people we’ve worked with. The “top of mind” referral value from them is big. One potential client called us the day we sent a newsletter as a friend of theirs who was a past business relationship who gets our newsletter recommend us to them.