I own a hair salon. Typically, November is my busiest season. It has been SO quiet. A lot of my colleagues are also saying the same thing and have had to close up shop because of it - or get a second job.
People keep saying it will get better and the economy will bounce back but I don’t know. I am so close from just throwing in the towel, closing up shop and getting a corporate gig.
U.K. here most speaking to seem to be seeing significant yoy sales down.
My business seems recession proof (supplies for fabricators) mostly b2b.
Be consistently marketing and always keep plenty in the tank.
Online ads Social media Offline direct mail leaflets catalogues etc Email Get on the phones calling prospects and lapsed customers
Don’t discount but offer free stuff with a purchase.