I own a hair salon. Typically, November is my busiest season. It has been SO quiet. A lot of my colleagues are also saying the same thing and have had to close up shop because of it - or get a second job.
People keep saying it will get better and the economy will bounce back but I don’t know. I am so close from just throwing in the towel, closing up shop and getting a corporate gig.
Brick and mortar stores will have to innovate and reduce the costs of operation. Try yo help your customers the best way. Change how you do business and adapt to the requirements.
If you watched Undercover Billionaire season 2, during the pandemic, a lady was doing clients hair in her car in the passenger seat fully reclined. She got creative in order to survive.
You have to get creative as well and come up with a strategy to get clients. If they don’t come to you, you need to reach out to them.
It may be an upcoming financial crisis but I think you’re missing some important sales and marketing skills. You’re probably not advertising properly to the right clients. You probably don’t invest in paid ads on social media and probably you’re not using social Media for advertising your business.
Facebook is not for scrolling through the content but to create and place your own content for others to consume and click on.