Hi all. For those in edtech is it better working and selling to schools first or work with parents and tutors first? -B2B or B2C
For schools we would work with independent schools mostly. Thanks
Hi all. For those in edtech is it better working and selling to schools first or work with parents and tutors first? -B2B or B2C
For schools we would work with independent schools mostly. Thanks
Selling to parents / B2C needs to be a volume game, else you won’t make it. Selling to schools / B2B however is a longer process, but 1 sale is good to cover a 1000 B2C sales. Also, parents would go with what the school says, so, a B2B sale will also open up avenues for a B2C sale.