Just as the title says, do you have any examples? Our team had some difficulties at first with our www.storylinejournal.com, and could not believe that it would take so much to grow. We once heard of a token-based consultancy startup for financial advisors, seed-round millions invested, no exit and complete failure.
I remember seeing a eBay store in the movie 40 year old virgin and I wanted one. Much easier to just have an account and flip things out of my house than to pay for a commercial space. Just my side hustle