I hired someone to do the social media for my business. It was more expensive than the business could afford but I was thinking of it as an investment. We’re in month 2 and I’m not seeing any increase in sales. In your experience how effective is social media marketing? And how long does it take to see results if using organic methods (no ads)?
Organic social strategies have historically terrible ROI. They’re best used for social proof to reduce ad costs, not to drive sales.
Two months in should have shown some kind of movement in a secondary metric, like unique site visitors or web traffic. Ideally you can trace the traffic performance all the way to a success criterion on your website like a booking page or a purchase. What do your metrics show?
It shows that there has been a slight increase in traffic from social media to the website