I hired someone to do the social media for my business. It was more expensive than the business could afford but I was thinking of it as an investment. We’re in month 2 and I’m not seeing any increase in sales. In your experience how effective is social media marketing? And how long does it take to see results if using organic methods (no ads)?
Is the social media marketer leveraging business listings? I don’t know your industry but B2C local companies benefit greatly from listing management and promotion. B2B is a different type of beast that requires the social media manager to make connections with prospective businesses that might become leads.