I really want to start my own line of car cleaning/detailing products, but the market is super saturated. I have a full brand layout and plan, just have to actually go forward with it. The only thing holding me back is the competition, any advice? Thanks.
You should be scared.
Suppliers such as Chemical Guys, Detail King, Detail Plus, and horde of others are well established and entrenched.
“Do you think I have a disadvantage that I have someone manufacturing and shipping the products to me, rather than me making them in house?”
If you make in-house, you need chemist, sourcing, manufacturing, packaging and labeling, and regulatory compliance.
Your best bet is to find a regional blender (formulator) willing to make your products.
Principal reason for this is shipping cost. Containers of liquid chemical take up a lot space and are heavy.
Can it be done? Yes. However, most who try begin with one or two products (i.e. ceramic gel coat or spray) rather than an entire product line.