I really want to start my own line of car cleaning/detailing products, but the market is super saturated. I have a full brand layout and plan, just have to actually go forward with it. The only thing holding me back is the competition, any advice? Thanks.
There is no such thing as competition. (Aside from commodities). I started a towel company several years ago. Sold the towels for $50/piece. I was always told, "Why would you start that if I can go to Walmart and get a towel for $4). Sold the company for millions. Its not about competition. I was not a towel company, I was a marketing company. As long as you pick a product that can be brandable, explain its benefits in a compelling way, and market it, it will sell. Starting a successful company is 90% marketing. Story telling. Branding. Advertising.