My SaaS platform is meant for small businesses that do not have their own tech/development teams, providing custom task automation for their specific needs. However, I’m struggling to figure out the best way to reach those businesses. Most SaaS companies I see initially post to Reddit or ProductHunt or Hacker News, but that’s the wrong audience for me. Sharing information about my new SaaS on LinkedIn isn’t very helpful, as all of my connections are also in the tech space.
Thoughts? Do I go old school and take out some print advertisements? Truly open to any suggestions you might have!
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How far along are you with your business? Do you have marketing materials? Website? Reviews?
I’ve tried to get my company to automate more of our process and the owner (83 yo) is pretty resistant to change. Would think your best bet is SEO. Try a few different channels and see what works after 3-4 months.