I feel like OOH advertising is a total crap shoot - you just throw your logo on the side of the highway and hope people look up for a few seconds, yet businesses keep on doing it. What are the pros and con’s of billboard advertising? Would love to hear people’s thoughts
Billboards to me only work if you’re doing a marketing blitz and have millions of dollars to spend putting the same message everywhere.
Think of it like decorating for a birthday. One decoration is not going to make people realize it’s anyone’s birthday, but a whole room might.
IMO it’s reserved for large corporations.