I feel like OOH advertising is a total crap shoot - you just throw your logo on the side of the highway and hope people look up for a few seconds, yet businesses keep on doing it. What are the pros and con’s of billboard advertising? Would love to hear people’s thoughts
As some other comments mention, billboards can be great for more impulse type businesses. You see it, you need it.
The main use outside of that is being a piece of brand repetition. You can get your name in front of people through multiple channels to drive it in. This only makes sense if you’re actually using a multi-channel ad strategy.
Plus, a ton of billboards are horribly designed. They put way too much on there. Consider the average driver seeing them isn’t highly focused on them, can’t immediately look up anything, and that billboards are far away. Keep it simple using only your name, briefly what you do, and where to find you. Anything more than a few words in overdoing it.